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Home Depot Stock Dips Despite Launch of Enhanced Pro Builder Loyalty Program

Home Depot Stock Dips Despite Launch of Enhanced Pro Builder Loyalty Program

Published:
2025-10-08 17:12:02
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BTCCSquare news:

Home Depot's shares edged lower in Wednesday trading despite the rollout of its upgraded Pro Xtra loyalty program for professional builders. The initiative offers tiered pricing, project management tools, and a proprietary digital wallet—features that failed to impress investors amid broader market pressures.

The home improvement retailer's strategic pivot toward trade professionals continues with this web-to-mobile program, which includes 20% rewards on painting supplies and exclusive equipment access. Its HD Pass digital wallet consolidates purchases, rewards tracking, and receipt management—a potential tax-time advantage for contractors.

|Square

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